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John Ross's avatar

All in on considering a deep dive on satisficing, maximizing feeds perfectionism and keeps one's own OCD from just "doing the damn thing". I resonate with the vague goals piece of advising younger generations. Looking forward to next week's share.

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Brad Berens's avatar

JR, thanks for reading!!

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Peter Krasilovsky's avatar

Brad: Great piece. My wife is taking a class on effective decision making, based on “Thinking Fast and Slow.” The Schwartz references were especially relevant to her. ‘Satisficing’ has been the way of Silicon Valley all these years, right?

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Brad Berens's avatar

Hi Peter,

Thanks for reading and for your kind words. I think Silicon Valley works very hard to make it easier for users to satisfice by creating platforms that reduce friction, whether that friction is good or bad. Uber makes it easier to satisfice than a classic taxi service. Google search gets you good enough information quickly. Facebook makes it easy to get the dopamine hit of connection without having to go to the trouble of seeing somebody in person. Many (but not all) digital platforms are the cognitive equivalent of junk food: yummy but not necessarily healthy. Is that what you mean, or am I missing your point?

All best,

Brad

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