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This is a fantastic reminder that brands work on many levels in the minds of a consuming audience. Give this to your newer/less experienced creative team, the ones that have been swimming in digital branding for their whole lives, and it will help them re-examine their assumptions about what they're actually doing when they market.

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Jim, thank you kindly for reading, for the comment, and for restacking! Let's catch up sometime?

Best,

BB

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