Shakespeare has been ever-present for centuries because of a peculiar quality of how the brand works, a quality that other brands can imitate.
I admit, the name “Marley” will forever be linked to Jacob for me. I’m intrigued by looking at Shakespeare through a marketer’s lens. Thanks for introducing it!
I’m surprised you hadn’t come across the history of introducing “under God” to the Pledge of Allegiance during the Eisenhower administration to set the US off from the godless Soviets. It also didn’t originally include “the United States.” Which seems crazy if you think about it!