Insightful as always! I do wonder, though, if GenZ will permanently be watching short-form content on mobile devices as they age. An old colleague of mine once said that if I tried to predict where I'd be able to best reach him with ads based on what he did when he was 12, he said you'd be putting ads next to those for Sea Monkeys in the backs of comic books, which he no longer read. While I think the "kids" are training themselves/being trained to engage in content that is shorter form when produced by others (e.g. TikTok) and longer when they are a participant (e.g. Roblox), I do wonder what kinds of platforms/screens they'll be on once in their 30s and 40s.

And what do you think of the AR/VR channel's place in this future ecosystem?

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