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Leslie Ann Kent's avatar

The fact that we can only make a certain amount of decisions per day reminds me of "The Big Bang Theory" episode "The Wiggly Finger Catalyst" (Season 5, Episode 4). Here's the AI description: Sheldon decides to use Dungeons & Dragons dice to make his minor, everyday decisions. He does this to free up his mental energy for his theoretical physics work. The episode sees him rolling dice to decide what to eat, whether to go to the bathroom, and even whether or not to wear underwear.

It's actually a pretty funny episode. Not to mention that Sheldon might've been right...?

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Bob Gilbreath's avatar

On an optimistic note, we might see brands invest much more in product value and innovation. When you can no longer milk brands, this may be the only way out.

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Brad Berens's avatar

Wouldn't THAT be nice, and I think you're channeling Rishad who has said that sort of things to clients back in the day. Actual product differentiation rather than a race to the bottom would benefit manufacturers as well as customers, although probably customers a bit more. Thanks for reading, Bob!

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Bob Gilbreath's avatar

If they only listened--back in the day! Today, I believe many large CPGs have handed over the keys to finance professionals who will manage IP farming, similar to what we see in the entertainment industry (another mass market primarily built on the past).

This kind of innovation might only come from the little guys. And/or we'll have plenty of good, affordable items that we don't have to think much about.

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